Estée Lauder
1906-2004 · American · 20th Century
Known for: Built a cosmetics empire and invented 'gift with purchase' marketing
Started mixing creams in her kitchen. Only woman on Time's 20 most influential business geniuses. Personally demonstrated products at counters.
Invented 'gift with purchase.' Fabricated an aristocratic background. Family dynasty leads the $60B+ company.
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